Jason Quach is the Manager, Marketing Automation at Hootsuite in Vancouver, BC.

I have 8+ years in martech, marketing operations, and growth marketing roles.

I’m an experienced marketing technology and growth marketing leader, with a deep interest in sales processes, martech solutions, and customer data and analytics. I evaluate and look to optimize all stages of the demand funnel, with specialization around pipeline acceleration and demand revenue.

I build and lead marketing automation teams that generate high-quality leads through automated programs, lead scoring optimisations, or the implementation of innovative marketing technology solutions.

Demonstrated knowledge of SaaS business models, with proven abilities to use data to analyze marketing funnels and to recommend changes that result in large improvements.

Hootsuite

Manager, Marketing Automation

Mar 2020 – Current

• Own and drive the Marketing Automation roadmap, including key infrastructure initiatives with Data, Growth, and Sales Operations teams.
• Build, manage & retain a high-performance marketing automation team that maximizes our ability to generate high-quality leads, and grows our sales pipeline over time
• Drive the design and implementation of new processes and marketing technology to support lead generation/capture, pipeline acceleration and deal velocity, supporting our enterprise business
• Own the marketing technology stack, continually evaluate current technology, and work proactively to identify opportunities for optimization and expansion. Direct negotiations with vendors as needed to ensure costs are managed and business interests are protected.
• Identify, implement, and measure A/B tests across Hootsuite's Self-Serve and Enterprise businesses.
• Optimize global lead scoring and routing to the sales team, and innovate to devise techniques that maximise lead yield and pipeline productivity.

 

SAP

Marketing Automation Manager

Aug 2019 - Feb 2020

• Consulted campaign teams on technical requirements required for campaign functionality
• Analyzed nurture program effectiveness and optimized for high quality lead output
• Managed brief delivery and technical build process to regional automation teams
• Standardized automation templates for build efficiency

 

Hootsuite

Marketing Automation Strategist

Aug 2017 - Aug 2019

• Strategize highly personalized automated demand/lead generation programs
• Led two phases of lead scoring model optimizations, which provides quality leads to a growing sales team
• Analyze program performance and pipeline production using Tableau
• Support and train junior Marketing Automation Coordinators
• Work cross-functionally to integrate new marketing technologies into Marketo
• Manage the global lead flow to each region, and lead initiatives to improve pipeline production from lead engine